Benefits of Digital Marketing over Traditional Marketing
I will show you one example of how Digital Marketing can benefit a business
This tweet from the Zomato, everybody knows what impact it has on the Zomoto, and even the majority of the companies that invest millions don’t get this amount of promotion.
This is the power of Digital Presence
As already discussed in Part 1 Digital Marketing is the process of promoting services and
goods through digital media
Okay, let’s see the Benefits of Digital Marketing over Traditional Marketing.
Targeting potential and ideal customers are not expensive
Most cost-effective way
Good return on investments
Easy target segmentation
Trackable, measurable results
Your customers are on social media, and digital marketing helps you reach them.
You can easily connect with mobile customers.
Digital marketing allows real-time customer engagement such as messages!
Using digital marketing, small businesses and local businesses can reach a large audience in a way that is both cost-effective and measurable
The Factors We Should Consider Before Starting Digital Marketing for Business
Your Competitors Are Online
The first thing your competitors are online and you don’t need to copy, but you have to pay close attention and learn from it!
As Jack Ma said, You should learn from your competitor, but never copy. Copy and you die.
Get to Know Your Target Audience
Pay attention to your customer’s feedback or their answers to surveys. Take a look at them and try to get to know them.
In doing so, you can find out the problem they are facing or the solution you can offer
Let Customers Come to You
Digital marketing there’s no way to physically reach out to you they can still do business with you. By creating a web presence, your business is open for business even when it’s closed. Get them to engage with you by being on the web