In this part we will discuss about three different ways of Digital Marketing
Start with an example of this.
Jack has launched a new fashion boutique and a website that he wants to sell through internet, so he’s planning to try out digital marketing ways
He Began with Search Engine Optimization
Search Engine Optimization(SEO)
SEO refers to the process of growing the online visibility in non-paid search engine results
Simply put, if you’re searching for a fashion boutique nearby in any search engine like Google, Yahoo, Bing the websites would show up naturally or organically in search results are accomplished by doing SEO
By practicing the best SEO tactics and techniques, the website will appear in better ranks.
But it will take 4 to 5 months to appear on the first page!
But Jack wants some instant revenue, so now he’s trying to seek out non-organic (paid) ways.
He started Search Engine Marketing
Search Engine Marketing
Search Engine Optimization | Digital Marketing Tutorial | Mohan Writes
Search Engine Marketing means increasing the visibility of a website in search engines (Google, Yahoo, Bing) by using paid methods.
it’s help to increase your brand or business brand awareness, visibility, online branding.
Some of the SEM Activities
Mobile Search Advertising
Paid search ads
Pay per click
Cost per click
We will see the brief about this later!
Jack got to know that some of his friends doing the same business were getting good orders from social media channels, so he started targeting social media along with SEM.
Social Media Marketing
Social media marketing is the process of creating content to market your product and service through different social media channels
Best one by Neil Patel
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.